Fred Hollows Bequest Campaign Booklet open to spread showing design and copywriting

Imagine leaving behind a legacy that gives people the ability to see again. That was the sentiment behind a fundraising campaign we recently completed for The Fred Hollows Foundation NZ. The client had developed the direct marketing strategy for encouraging both loyal single gift and regular giving donors to consider leaving a bequest to the Foundation in their Will. It was our job to write the copy and design the various lead generation and fulfillment materials in the most emotive way possible.


Looking to implement a campaign that talks directly to your target markets? Let’s talk about how we can provide you with effective creative that will motivate your audience.

Direct Mail Bequest Campaign booklet for Fred Hollows
DVD and Booklet from Fed Hollows Bequest Direct Marketing Campaign