Two words that say all the right things.
HS Trading is a New Zealand-based importer of quality foods. They briefed us in to create an umbrella brand for a range of wholesome products they were bringing into the country. It needed to conjure up a sense of naturally grown goodness amid lush green fields and bright sunny skies (the sort of idealised world we remember as kids).
Oh yes, and there had to be a strong Kiwi feel about it too.
After much bouncing around of ideas we came up with Riverside Farm, supported by a simple graphic element that conjures up all the rustic serenity the name implies.