Making people feel better about surgery.

How we helped improve the health of HPB Surgery’s website.


Giving a logo a new lease of life.

We took Dr Bartlett’s existing logo and created a precise, professional look that also picks up on the stylised representation of a scalpel for added visual appeal.

Establishing an air of authority.

A brand is about more than a logo. Careful consideration around colour, fonts and tone of voice helps to build a sense of trust, credibility and knowledge.

Primary colours


A perfect balance to boost traffic.

The site combines SEO common-sense with eye-catching aesthetics. The result? Measured over a 3 month period the increase in impressions for Adams most sought after keyword group was 1449%. That’s 14x more impressions. With accurate well written page titles, and custom meta descriptions improving the click through rate by 100%, the resulting increase in clicks was a whopping 2,888% nearly 29x more organic traffic. All without any dodgy link building and in full compliance with googles webmaster guidelines.

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Signposting surgery with simple icons.

A custom-designed icon was created for each and every condition to help guide patients through their journey to booking a consultation.


Portraying professionalism through photography.

Being hands-on throughout the photographic process meant we could ensure that all key points were visually expressed correctly. It didn’t stop with the final click of the camera. Post-production reinforced the sense of professionalism with its use of the brand blue and monotone backgrounds.


Time to build a credible story around your brand?