At Forge we make sure that visitors to your site do what you want them to do

A  clever strategy will get people to your website. Then what? At Forge we make sure that visitors to your site do what you want them to do – ask for more information, phone or email you, or make a sale. It’s called Conversion Optimisation.

We draw on a range of optimisation tools. We’ll make your site more user friendly (and therefore more likely to convert). And we won’t rest on our laurels. Just as the world of business is changing at a maddening rate, so we’ll continually tweak and improve your site to keep it relevant.

Beware People Bearing AB Testing

AB testing is a good thing – but it’s not a Must Have for everyone. Fact is, A B testing is only beneficial to sites that have significant traffic. The more traffic you have the lower the margin of error and the more statistically significant the results are. So beware anyone offering to run A B testing on a page with visitation rates of less than 500 sessions per month. The results will be pointless. That said if you have the traffic we can help. Forge can suggest what to test as well as set up and run the tests for you. Then act on the results.

A B testing infographic demonstrating one of Forges conversion optimisation methods