Harness the Power of Understanding: The Art of Building a Website that Works.
Imagine stepping into an architectural firm and they start building your house right away. No blueprints, no understanding of your needs or desires – just bricks and cement. It’s unthinkable, isn’t it? The same applies to your website. The process of building a website requires thoughtful planning and precise execution. It’s more than just slapping text on a digital page and hitting ‘publish’. It involves understanding your brand, knowing your users, curating content, and designing an experience. Today, we’re going to walk through the steps of this process, so you can understand how your business could benefit from such an approach.
Step 1: Unearthing Your Brand’s ‘Why’
We begin by diving into the soul of your brand. What’s your mission? Your vision? What drives your brand? It’s more than just logo usage and font selection; it’s the essence of your identity, your unique selling point. Understanding your brand is the foundation upon which we build your website.
Step 2: Knowing Your Users
Who are your users? What brings them to your website? Are they looking to place an order or request a quote? Understanding user intent forms the backbone of website design. We delve into your user demographics to construct a website that meets their needs and aligns with your goals.
Step 3: Conducting a Content Audit
What content do you have, and what content do you need? This step involves assessing your existing content, identifying what’s missing, and planning future content. It’s like taking stock of the ingredients before cooking a meal – we need to know what we have and what we need to buy.
Step 4: Mapping User Journeys
Now that we understand your brand, your users, and your content, it’s time to connect the dots. How will users navigate your website to achieve their goals? We map out the user journeys, ensuring a seamless experience that drives conversions.
Step 5: From Wireframe to Prototype
Next, we create a low-fidelity wireframe, a rough sketch of how users will navigate your website. Upon approval, this transforms into a high-fidelity design prototype, which showcases the home page, menu structure, and key pages. It’s like a sneak peek into the future of your website.
Step 6: Refinement and Approval
After the initial design concept is presented, it’s time for refinement. We take your feedback onboard and make amendments to ensure the design is in alignment with your vision. Once the design concept is approved, we move onto the exciting part – development!
Step 7: Development and Design
The approved design transitions into development, where we create a library of reusable components. These pieces are used to build out your page templates. As the development progresses, we continue designing any remaining elements in parallel.
Step 8: Testing and Content Loading
Once the templates are ready, the first round of testing begins. We ensure every element works perfectly before proceeding to the content loading stage. Another round of testing follows, leading to the ultimate step: presenting the website to you for user acceptance testing.
Step 9: The Grand Finale: Going Live
Our comprehensive go-live process includes setting up Analytics, Search Console, submitting a sitemap to Google, and setting 301 redirects from your previous site URLs. It’s the final step in the dance, where all our hard work comes together to form a website that not only looks good but works great.
Building a website is like crafting a masterpiece – every stroke, every detail, every decision matters. It’s a process that intertwines your brand essence, user needs, and content strategy into a digital experience that shines. Ready to start?